4 things we learned from the 2021 Salone del Mobile of Milan
23 September, 2021 Comments Off on 4 things we learned from the 2021 Salone del Mobile of Milan Sin categoría editpros

Super Salone del Mobile of Milan was a great opportunity for us to find out more about design trends for our tile stores in Miami, Prosein Doral and Prosein Aventura. This is the first international event dedicated to this sector since the outbreak began, and here are some lessons we learned.

Photo by Andrea Mariani – Courtesy Salone del Mobile.Milano

You can think big in the post-pandemic era. Even though the pandemic isn’t fully over, this edition of the event showed the results of 18 complicated months for the furniture and interior design industry. Under the curatorial direction of Stefano Boeri, the event covered 68520 square meters. Approximately 1900 designs were on display, over 420 brands and 50 independent designers, 170 projects of 48 international design schools, 20 influential figures in the Creative Landscape, 110 chairs receiving the Compasso d’Oro, and six talented chefs giving food lectures.

Sustainability is more than just a concept. For the first time, presenters did not construct their own stands but displayed their ideas and products on the venue’s walls. The recycling program also included cardboard trash cans and wooden structures. The show received an “impact zero” certification. 

Person-to-person contact has value. Though we celebrate how valuable digital tools have been during these past few months in helping us comply with all biosecurity measures, the Salone showed how necessary it is to have the materials, accessories, and equipment in front of us, along with specialized personnel explaining it and answering questions.

Photo by Diego Ravier – Courtesy Salone del Mobile.Milano

The digital complement is powerful. A new digital platform was introduced to create an integrated experience. Through the platform, we could watch the products and even preorder them, and we had access to virtual presentations and conferences, as well as interaction and business opportunities. www.salonemilano.it

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